We don’t tell stories. We build strategic narrative assets.
In a fast, noisy business environment, your narrative isn’t decoration – it’s your engine. It’s what earns trust, creates stakeholder buy-in, aligns teams through change, sharpens your Go-to-Market, and makes complex value feel obvious.
At turba, we build your communication operating system – the messaging foundation that creates clarity, trust, and a real competitive edge. We equip leaders and teams with the skill no one teaches in school: turning business complexity into crisp, compelling language people understand, remember, and act on.
From the Newsroom to the Boardroom
I’m Ron Bar El (or Ron Barel, or Bar-El, depending on which corner of the internet you’re searching).
I founded turba around one simple belief: communication shapes outcomes – for organizations and for the people leading them.
And I didn’t learn storytelling in a classroom. I learned it under the crushing pressure of live television and daily news cycles.
My professional journey began as an Economic Editor and News Editor. In that world, you have seconds to capture an audience’s attention or lose them forever. I learned the art of turning the long, technical, and messy into something clean, sharp, and human.
I eventually traded the newsroom for global strategy and branding. As the CEO of BBDO Issue Management (part of the BBDO Group, one of the world’s largest advertising networks), I led strategic projects in Tel Aviv and Berlin. It was here I realized a fundamental truth: Winning companies & brands don’t win because they are “the best”. They win because they possess a distinctive narrative that people want to be a part of.
The next leap took me into global Big Tech at Outbrain. My mission: Shaping marketing strategies for the world’s premier media titans – including CNN, Sky News, Fox News, and Eurosport.
My work is grounded in a global perspective. I lived in Germany while completing my Executive Master’s degree at the Hertie School of Governance – Europe’s leading school for public policy. Today, I am proud to serve on the school’s Advisory Council.
When I’m not advising C-suite executives, I’m in the classroom, serving as a lecturer at Tel Aviv University (within the Lahav Executive Education program).
For more info, go to Ron Bar El LinkedIn page
What sets turba apart?
- Unmatched Industry Expertise: Bar El combines years of experience across multiple domains – storytelling, brand strategy, journalism, employer brand &
- The Masterclass Methodology: Our approach is built on “learning by doing”. We provide high-impact masterclasses featuring hands-on practice and brainstorming sessions designed for immediate, real-world implementation.
- Scientifically-Backed Strategy: We don’t guess what works. Our methodology is grounded in the behavioral science and neuroscience of communication – understanding exactly what makes people tick, listen, and act.
- Results That Move the Needle: Ron Barel focuses on strategic storytelling that drives engagement, influences decision-making, and boosts your bottom line
Clients We Love
