Our brains love stories.
Stories are like a flight simulation for the mind. They are the next best thing to experiencing the thing itself.
Scientific studies (real, not for nothing) from the field of brain research and psychology have revealed that stories directly affect the human brain. When we are exposed to a story, the brain releases hormones of a very specific type (oxytocin, dopamine and others) that increase our level of concentration, memory and sense of happiness. They are a powerful tool to attract attention, create empathy and trust between people, build loyalty and identification. And perhaps most importantly – stories motivate action and influence people’s decision-making processes.
In short, everything you want to achieve in front of customers, employees, business partners and investors.
A focused, meaningful and relevant narrative is critical today for your personal, business and organizational growth.
But is this actually storytelling?
Who needs it?
And how do you do it right?
Great questions.
Sit back, fasten your seat belts, because we are embarking on a wonderful journey of personal and organizational transformation. A journey that combines science, art and culture. Your company story, brand story, product, or personal story will never look the same.
